graduate portfolio projects
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A project that explores the desirability and viability of introducing print-on-demand (P.O.D.) vending machines to augment Barnes & Noble’s current omnichannel distribution strategy through market research + financial analysis.
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A policy plan and implementation strategy for Champaign County to adopt a historic preservation ordinance as part of a revitalization strategy to manage sprawl and prevent unattractive urban infill development.
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A project plan to open a Givenchy boutique location at DLF Emporio in South Delhi to expand Givenchy’s geographic reach, increasing brand awareness and gaining loyalty within the emerging Indian market.
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An integrated marketing campaign concept for LE PARFUM, a hypothetical new perfume line by the brand, Jacquemus, launching as a new product category.
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A business design proposal that presents a diversified strategic roadmap centered on four key drivers—Augment, Innovate, Create and Connect—to strengthen customer values and grow brand equity for Levi’s® in the short- to long-term.
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An insight-driven approach to user-centered research introducing a framework solution for the question, “What type of experiences can luxury brands, like Louis Vuitton, provide to reach a broader range of younger consumers without diluting their brand equity?
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Final thesis project applying the principles of luxury brand building to community development, with a focus on small towns in the U.S.
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A comprehensive design approach to wayfinding and placemaking for Skateland roller rink in Savoy, IL to target an underrepresented segment of young adults identified within the community.
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A brand analysis and executive recommendation for introducing art patronage as part of a comprehensive strategy to increase brand equity by 2050.
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A pitch to community leaders for introducing immersive art installations as part of a broader market opportunity for art tourism.
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A final MA project launching Town Square—a boutique design studio built to host Square One, a series of co-creative workshops crafted specifically for small-town America. Blending the principles of luxury brand building with the nuance of local identity, the project reimagines community revitalization as a collaborative, design-led experience—where strategy feels personal, and place is the starting point.
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A concept proposal for an exclusive, in-store retail experience, art auction and live-art event held simultaneously at The Row’s flagship stores in London and Los Angeles. The one-night-only event seeks to capture the brand essence for top clientele through an innovative sensory approach to light, sound, taste and scent.
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A scenario planning process offering insight-driven scenarios and creative responses to answer the question, “How might Disney expand their Experience division while excelling in measures of guest satisfaction?”